MALAYSIA: Daily newspaper circulation hits 2.5 million

Audit Bureau of Circlations also reports that Chinese-language newspapers have highest circulation

Straits Times
Tuesday, December 12, 2006

Kuala Lumpur --- The average daily circulation of newspapers in Malaysia has crossed 2.5 million this year, with Chinese-language newspapers enjoying the highest circulation.

The figures from the Audit Bureau of Circulations (ABC) Malaysia were for July 1 last year to June 30 this year.

Chinese-language newspapers had the highest circulation with 999,678 copies, a 9 per cent growth over last year, followed by English-language newspapers, which grew 4 per cent to 679,015 copies.

Bahasa Malaysia newspapers saw a 3 per cent drop to 666,724 copies.

Among the English dailies, The Star had the highest circulation of 310,008 copies daily.

ABC chairman Henry Tan said: "Advertisers, more than before, are driven to maximise the return on their media investments."

He said advertisers had a right to question a publisher's circulation figures if they were not audited.