BELGIUM: Europeans get the morning news on e-paper

Belgian financial newspaper De Tijd tests different types of electronic papers on its readers, could be breakthrough for traditional print news

Taipei Times
Tuesday, April 25, 2006

In the Tom Cruise science fiction thriller Minority Report, a subway passenger scans an issue of USA Today that is a plastic video screen, thin, foldable and wireless, with constantly changing text.

The scene is no longer science fiction. This month, De Tijd, a Belgian financial newspaper, started testing versions of electronic paper, a device with low-power digital screens embedded with digital ink -- millions of microscopic capsules the width of a human hair made with organic material that display light or dark images in response to electrical charges.

This marks only one test of new e-paper devices competing to become the iPod of the newspaper business. Other e-paper trials are being undertaken by the paper Les Echos, which is based in Paris, by the newspaper trade group IFRA in Germany and, in the US, by the New York Times.

The International Herald Tribune, owned by The New York Times Co, is also in discussions to make subscriptions available later this year for the same e-paper devices used by De Tijd, according to Michael Golden, the International Herald Tribune's publisher.

The devices used by De Tijd, called the iLiad E-reader, are made by iRex Technologies, a spinoff of Royal Philips Electronics. Sony will introduce its e-reader with the microcapsule technology later this year. The devices, which will be able to download books, newspapers and podcasts, are expected to cost about US$400.

For publishers, the devices offer the promise of reaching more readers while saving on printing and distribution costs. But after some highly publicized e-book machines failed to take off in the late 1990s, those hopes have remained elusive.

The difference this time, developers and supporters say, is that the screens on the new hardware are made to reflect rather than transmit light, making them more like paper. The devices weigh about 365g (light enough to be held in one hand while reading) and can be updated in Wi-Fi hot spots or through Internet connections (although they cannot be used to surf the Web yet).

De Tijd is essentially fitting its traditional print format to the device's screen, meaning that it is not changing the style of its newspaper. Twenty-five De Tijd readers received free e-paper devices on April 14, the start of a three-month trial that ultimately will reveal the habits of 200 readers, mostly highly educated men selected to match the demographic profile of its print readers.

Les Echos, which is owned by Pearson, the London-based parent company of the Financial Times, is taking a different approach. It is customizing information with a look different from its traditional newspaper format, much as it would for its Web site version.

Date Posted: 4/25/2006