INDIA: No baby food ads from Jan 1

Baby food companies will be prohibited from advertising their products on TV, radio, newspapers or any other form of mass media

The Times of India
Saturday, December 6, 2003

NEW DELHI : There will be no more Farex babies on television. From January 1 next year, baby food companies will be prohibited from advertising their products on TV, radio, newspapers or any other form of mass media.

The government imposed this ban after it realised that more and more mothers are getting influenced by these ads and turning to tinned baby food instead of breastfeeding their babies.

The ban has been brought about by making an amendment to the Infant Milk Substitutes Act, 1992.