INDIA: Google launches Cricket World Cup campaign

Internet feature to help fans connect

Times of India
Wednesday, March 14, 2007

New Delhi --- With World Cup fever at all-time high, Google India has unveiled a Cricket World Cup Campaign, promising cricket fans an interactive experience through the Internet.

The campaign will help users write, share, debate about and enjoy the Cricket World Cup through an integrated platform of Google products like Google Desktop, personalized homepage, Blogger and Orkut through a special landing page www.google.co.in/cricket. This would be a one-stop shop for all information related to the World Cup, allowing visitors to access regular updates, post individual comments and analysis and express their love for the game.

Sundaraman K, Head of Sales, Google India said, "Google aims to constantly improve its users experience by designing products that make things easier and deliver better results than what was available before. Cricket is one of the key passions of users in India and this campaign is designed to bring people across communities together, offering them a unique cricket experience across different Google platforms."

Google has teamed up with renowned cricketer and commentator, Krishnamachari Srikkanth, who will host an expert blog 'Cricket Zone with Krish Srikkanth' www.worldcupwithkrish.blogspot.com. This blog will allow users to interact with cricket experts as well as other bloggers on the performance of the various teams and engage in match analysis and a host of other interactive sessions. Additionally to the blog, Krish will also bring expert content to an interactive social networking experience through Orkut Krishcricket community www.orkut.com/worldcupwithkrish

As a part of this initiative, Google is also hosting a blogging cricket contest, entries for which can be submitted at www.google.co.in/cricket/contest. This will include posts on anything from on-the-ground reporting from West Indies to viewers opinions on the progress of the various teams at the World Cup. Both existing and new users will get an opportunity to participate in the contest. Google will also have a fully equipped Blogger vehicle that will visit, Bhopal, Ahmedabad and Hyderabad, educating people on the use of Internet and blogging for self-expression. This educational road show will begin on March 19, 2007 from Chandigarh.